David Magnus
BYE BYE SCAMS
PROXIMUS
2024
In a world where online fraud is becoming increasingly sophisticated, Proximus is doing everything it can to protect us by blocking 15,000,000 scams every month. We claim it in a quirky chase scene that marks the start of a new era in Proximus' communication strategy focused on cybersecurity.
Credits
Client: Proximus
Contacts: Aurélie Denayer, Sophie De Nys, Manoëlle Ballaux, Manon Faingnaert, Julie Vanbelle, Perrine De Keyzer, Maryève Charlier
Lead Agency: AKQA Brussels
CD: Peter Ampe & Antoinette Ribas
Client Service Director: Catherine De Block
Account Director: Audrey Semal
Account Manager: Roozbeh Ahmadi
Account Executive: Naomi Reynaerts, Mathieu Van Overbeke
Strategy Director: Jonathan Detavernier
Creation: Yana Gestels & David Magnus
AD: Yana Gestels & Koen Mortier
Copy FR: David Magnus
Copy NL: Jef Leysen
Production lead: Olivia Naudts, Myriam Maes
RTV Producer: Marie Libouton
Sound Engineer: Famousgrey Productions - Mathieu Savenay, Eli Sundermann
Online editor: Gilles Desplanque
Digital Strategy Lead: Wies Dickens
Junior Digital Strategist: Emma Biver
Social creatives: Raphael Allegro, Louis Bonus, Julie Zegers, Florentien Duquet, Laureen Delbauche, Louana Fancello
Social producers: Raphael Allegro, Maxine Heylands, Charline Laurent, Thomas Devolder
Social Lead: Evelien Peeters
Design Lead: Sacha Lempereur
Media: EssenceMediacom (as part of SILK)
Communication Planner: Thomas Jossa
Campaign Analyst: Alexandre Montiel
Performance Strategist: Julie Mathieu
Client Operations: Claudio Bongiovi
Video Specialist: Pascal Vanderlinden
Programmatic & Direct Buying Lead: Daphne Vandenberghe
Programmatic & Direct Buying Specialist: Widade Aoulad
Social Campaign Specialist: Dominika Smetek
Film Production Company: Czar
Director: Koen Mortier
DOP: Menno Mans
Executive Producer: Eurydice Gysel
Producer: Lander Engels
Post-producer: Bieke De Keersmaecker
Editor: Manu Van Hove, Olivier Lambrechts
Postproduction: Flow
Music composition: Guy Van Nueten